World Kayak is spearheading the new Let’s Go Paddling initiative for the summer of 2010. The goal is to drive non-boaters to boating and boaters to whitewater kayaking. The program involves 40+ regions globally. In each region WK is helping plan a full month of paddlesports activity leading to a festival. Activities will include canoeing, kayaking, stand up boarding, dragon boats and much more; all encouraging non-boaters and boaters alike to join in a full month of boat play. At the end of the month a full festival will take place in each region, bringing the community together in a single event.
This entire event series will be backed by significant public relations. World Kayak is shoring up a growing list of outdoor sports media and will be managing a full regional, national and international press and social media campaign.
Each region will be supported by a Welcome Center. The Welcome Center is a kayak school or club who are at the ready to welcome new paddlers into formal education. World Kayak feels that having a ‘clear’ path to the sport is key to growth. The Welcome Centers will benefit from the PR/social media campaigns being lead by WK. To become a Welcome Center, please fill in the application HERE.
More information can be found at our public site